2days Class: problems with the music industry

... the problems the music industry faces. Low record sales, music channels no longer playing music videos, a lack of balance when it comes to music being played from different regions in this country (NY, LA, Mid West, etc), the lack of diversity in our music and the overall view of the state of our music….it can be very depressing. But history proves that music has a way of correcting itself. I believe that the time is drawing near for self correction. The word “correction” in no way means that the majority of music being promoted is “wrong.” However the state of our music is in dismal shape and is in desperate need of self correction. I have watched read and listened to the MANY critics and their opinions on Wayne’s venture into the world of rock. I’ve watched read and listened to the criticism of the “skinny jeans” movement and the new generations approach to music. These criticisms remind me of the time Hip Hop was growing in it’s popularity in the mid 90’s and older “black” folks were dismissing our music, fashion & culture as a fad and not legitimate music. I urge folks who are in their 30’s and up to remember being rebellious, u know..wearing Cross Color jeans with the shiney black boots! TLC wearing condoms on their clothes. Biz Markie, Flava Flav and Humpty from the Digital Underground. We can’t dismiss the new generation as irrelevant and misguided, we must embrace them and REMEMBER the days when we were 16, 17, 18 and so forth. The way James Brown and Marvin Gaye was important to our parents, we respected it but NWA was that shit! Well we must now accept that Pac and Big are now OUR Marvin Gaye and James Brown and now Drake, Kanye and Wayne is that shit. 1995 was 15 years ago and a 15 year old kid today wasnt even born when Ready To Die 1st dropped. It’s a new day, a new time and its on us to embrace the new generation. I champion those artists willing to create music not boxed into one genre. Remember the birth of rock music happened in the slums and ghettos of this country many many years ago. And while America ignored it, the British embraced it. They took the blues, melodies and stories of black America and made it their own. Over the many years the music took on different shapes and forms. From The Yard Birds to The Rolling Stones, from Black Sabbath to Metallica, from Jimmy Hendrix to Prince….it’s beginnings started in the slums and ghettos in a time where our people had no rights whatsoever. Thats whats “hood” to me! So on this day before Rebirth drops, I want to remind all who enjoy hip hop and rap music not to be closed minded but to be open and optimistic about the future of our music. We cannot afford the same fate Disco music met. Self correction is vital to our existence ad that can only happen with open minds and open hearts. The Rebirth is on the way and regardless of what the numbers reflect, as long as it can touch one person’s life and inspire him/her to dare to be different…then our mission was a success. Love.  

Filed under  //  2days Class   Cool and Dre   music producers  
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Posted 1 month ago

2days Class: Recognize your own influence

by Glen Allsopp 

Everyone has some influence online,
even if some have more than others.

Growing that influence involves
a lot of effort and a lot of time,
but losing it can happen overnight.

Even if you only have 10 twitter followers
and your blog hasn’t yet received its first
comment, you still have influence.
And that means you have a responsibility
to give people the best advice and value
that you can.

If you care about your audience
and put value first,
your influence will grow more quickly
than you might think.

via copyblogger | read the rest of the article here

Filed under  //  2days Class   Copyblogger   Glen Allsopp   Influence   Recognize  
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Posted 1 month ago

2days Class: Reasons Facebook is > Twitter

By Jim Tobin via Ignitesocialmedia.com
 
A lot of my geekier friends insist that Twitter and Facebook are "totally different." But at their core, they both allow you to provide status updates on your life or things that are happening. So while the core geek communities (said with the utmost respect) may like having two channels, the average person will not want the hassle of managing both.

That leaves Facebook with the following strengths in their corner:

  • The ability to updates your status like Twitter, except you can add pictures, videos or links with summaries to those updates, and people can "like" or comment in line (none of which Twitter does);
  • The ability to send or receive updates from your third party tools, as easily as you can on Twitter;
  • A mobile platform with 65 million users. This one is shocking. It means Facebook has 6.5 times as many phone users as Twitter has total users.

- An excerpt from 7 Moves Facebook Has Made to Outflank Twitter in the Last 6 Months

Read more brand strategies for Facebook - here

Filed under  //  2days Class   Facebook > Twitter   IgniteSocialMedia.com   Jim Tobin  
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Posted 1 month ago

2days Class: Facebook "Brand" Pages

Filed under  //  2days Class   Facebook Brand Pages   Interpolink  
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Posted 1 month ago

2days Class: Innovation

Filed under  //  2days Class   Innovation   Sam Pitroda  
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Posted 1 month ago

2days Class | define: Brand

by Seth Godin

Here's my definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. 

A brand's value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.

A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.

more...

Filed under  //  2days Class   Seth Godin  
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Posted 2 months ago

brandbuilding | Epiphany Media

Filed under  //  2days Class   Brand Building   Coltrane Curtis   Epiphany Media   Lecture  
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Posted 2 months ago

2days Class: Paid Content vs. Free Content

via Wall Street Journal | GothamPR.com

The Wall Street Journal has reported the head of the Federal Trade Commission will study whether government should aid struggling news organizations, which are suffering from a collapse in advertising revenues as the internet upends their centuries-old business model.

News Corp. Chairman and Chief Executive Rupert Murdoch said at the FTC workshop that media companies need to do a better job of convincing consumers that high-quality journalism isn’t free. Mr. Murdoch created a buzz last month by saying that News Corp. may block Google Inc. from searching its news sites. He didn’t mention the company by name Tuesday, but criticized Internet sites that profit from reusing news articles published by others without bearing the costs.

Unfortunately for him, Arianna Huffington, editor-in-chief of the Huffington Post, followed Mr. Murdoch and blasted his criticism of Internet sites like hers that collect and link to news content from other providers. Ms. Huffington said her popular Web site drives a great deal of online traffic to The Wall Street Journal.

Federal and state officials this year have explored how the government might play a role in helping ease the financial travails of news organizations. Sen. Benjamin Cardin (D., Md.) this spring proposed a bill that would allow newspapers to operate as tax-exempt institutions. Congress has held several hearings about the financial challenges facing the industry.

Filed under  //  2days Class   Gotham PR   Wall Street Journal  
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Posted 3 months ago

2days Class: Web Design vs. Web Management

by Gerry McGovern [via Ragan.com]

Cluttering pages with irrelevant links wastes customers’ time and increases their frustration.

To make menus and links simpler, you have to think like a customer. You also have to reduce the number of links and focus on the task at hand.

If you visit the BBC home page and choose "Sport" you are brought to a page about sports. Just sports. The critical first screen is all about sports. No links to news or weather or business. Just sports. If you click on Football you arrive at a page that's just about Football. Just football. Not cricket. Not rugby. Not golf. Just football. If you click on "Premier League" you get to a page dedicated to the Premier League.

This is not Web design; it's Web management. It's about eliminating all the choices that are not connected with the customer's current task, which in the above example might be: Find out the latest news about the Premier League.

Some time ago, if you looked at BBC pages you would have found a common navigation going across the top of them: Home, News, Sport, Radio, etc. Not so anymore. The BBC has a clearer, simpler, more focused set of pages. They’re focused on the task at hand, rather than the task that might be.

Web teams are often plagued by what-if exception-based navigation design thinking. "What if the person on the Premier League page is in India and really wants to know if Drop Dead Gorgeous is on tonight?" Well, tough. They're going to have to go back to the home page.

Web teams need to toughen up. They need to make tough decisions. Putting every piece of content you have on your Web site serves nobody but confuses and annoys everybody. I've often heard customers say: "Yeah, it's on the Web site alright. Just try finding it!"

Cluttering your pages with lots of links that are worded with organization-centric language (jargon, tool names, branding terms) is terrible design and management. Placing irrelevant or distracting cross-links sends people in the wrong direction, wastes their time and increases their frustration.

Remember the Amazon.com pages some years back? They had lots of links at the top of the page that followed you around the site. Links like: Kitchen, Software, Electronics.

That doesn't happen today. You just get one big link near the top right-hand corner: "Shop All Departments." The more you drill down through the site, the more the navigation focuses. It focuses, based on the decisions you have made, to point you forward. So, if you're in "Bathroom Accessories" the links are: Bathroom Mirrors, Bathtub Accessories, Scales, etc.

Menus and links need to be designed in the context of the task the customer is trying to complete. That means stripping away higher-level options and creating links that point forward based on the task at hand.

Gerry McGovern is the founder and CEO of Customer Carewords and New Thinking e-mail newsletter. Contact Gerry at gerry@gerrymcgovern.com.

Filed under  //  2days Class  
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Posted 4 months ago

2days Class: Do you have these skills...?

By Scott Adams - The creator of the popular comic strip Dilbert.

A simple but useful strategy of personal success: you can either choose to hyper-specialize and become the best in the world (top 1%) at doing one very specific thing, or you can try to become very good (top 25%) in as many different areas as possible, which you then can use in combination. The latter strategy is far easier, and is often more effective: by improving your skills in a few different but related areas, you increase your versatility and rarity, making your particular combination of skills more uniquely valuable.

If you’re interested in improving the quality of your life and work, there are the 12 primary areas of “Core Human Skill” you should focus on developing…

Information-Assimilation – how to find, consume, and comprehend information and identify what’s most important in the face of a problem or challenge. A person who is highly skilled in Information-Assimilation is able to process information quickly and apply it to the situation at hand, with consistently high levels of comprehension and retention.

Writing – how to communicate thoughts and ideas in written form clearly and concisely. A person who is highly skilled in Writing is able to convey information to others briefly and simply, as well as use writing to persuade and influence.

Speaking – how to communicate thoughts and ideas to others clearly, concisely, and with confidence. A person who is highly skilled in Speaking is able to communicate individually or in front of a group of people in an engaging manner, with little visible evidence of tension or stress.

Mathematics – how to accurately use concepts from arithmetic, algebra, geometry, calculus, and statistics to analyze and solve common problems. A person who is highly skilled in Mathematics is able to use numbers, ratios, and equations to gain insight into present circumstances and potential future scenarios.

Decision-Making – how to identify critical issues, prioritize, focus energy/effort, recognize fallacies, avoid common errors, and handle ambiguity. A person who is highly skilled in Decision-Making is able to weigh available information and come to a supportable conclusion, without falling prey to common reasoning mistakes and cognitive bias.

Rapport – how to interact with other people in a way that encourages them to like, trust, and respect you. A person who is highly skilled in Rapport is able to build productive, mutually-beneficial relationships with a wide variety of people in a way that influences their perceptions and opinions.

Conflict-Resolution – how to anticipate potential sources of conflict and resolve disagreements when they occur. A person who is highly skilled in Conflict-Resolution is able to anticipate potential sources of conflict and counteract unproductive emotions, both individually and in groups.

Scenario-Generation – how to create, clarify, evaluate, and communicate a possible future scenario that assists in decision-making, either for yourself or another person. A person who is highly skilled in Scenario Generation is able to envision possible future events, identify likely tradeoffs, and suggest multiple options that will result in the achievement of an objective.

Planning – how to identify the necessary next steps to achieve an objective, account for dependencies, and prepare for the unknown and inevitable change via the use of contingencies. A person who is highly skilled in Planning is able to examine available resources, anticipate potential issues and risks, and propose new / better paths as more information becomes known.

Self-Awareness – how to accurately perceive and influence your own internal states and emotions, including effective management of limited energy, willpower, and focus. A person who is highly skilled in Self-Awareness is able to recognize what physical and emotional state they’re currently experiencing, utilize or compensate for their current state, and intentionally elicit / reinforce preferred states.

Interrelation – how to recognize, understand, and make use of key features of systems and relationships, including cause-and-effect, second and third-order effects, constraints, and feedback loops. A person who is highly skilled in Interrelation is able to identify the most important factors in a system, explore how they affect each other, and improve systems without provoking undesired consequences.

Skill Acquisition – how to go about learning a desired skill in a way that results in competence by finding and utilizing available resources, deconstructing complex processes, and actively experimenting with potential approaches. A person who is highly skilled in Skill Acquisition is able to continually improve their skills in any field through deliberate practice, observation, and intentional experimentation.

Take a moment to imagine all of the things you’d be able to accomplish if you improved your skills to the point where you ranked in the top 25% of the human population in each of these areas. How developed are your skills now, and which of these areas could, if improved, help you accomplish what you’re trying to achieve?

Filed under  //  2days Class   Scott Adams   Skills  
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Posted 5 months ago