TM101:
"Did you ever
just want to throw
it all away, and get
a well-defined job?
Yeah, me neither."
- Chris Brogan
The Truth About Brands,
Publicity, And The Things
No One Tells You In Class
"Did you ever
just want to throw
it all away, and get
a well-defined job?
Yeah, me neither."
- Chris Brogan
"There’s a big difference between being known,
being known for something, and also being able
to turn that into business" - Chris Brogan
by Chris Brogan | via OpenForum.com
..."There are values to using the Internet for your business. You can use listening tools to grow bigger ears and hear what people are saying about your company. You can maintain a Web site (or better still, a blog) and gain organic search value for your company, and help your business get discovered by new potential clients. You can read up on trends and learn how others are using the Internet to be successful.
But there are lots of great distractions along the way. For one, are the stories you're reading on the net helping you get more business value? Or are they just "interesting"? Keep a little ticker and decide whether the last 20 blog posts or news pieces you read will really change the way you do business. If not, why are you reading them?
Are you on Twitter or Facebook? What's your goal? Now, don't just talk business all the time, as that will easily backfire. But if you find yourself just using the "virtual watercooler" effect, ask yourself how much time you'd want an employee spending, if they were standing at the water cooler inside your own company. It's important to be social. Determine how much time you should spend.
Ask yourself WHY questions about your time on the web often."
Chris Brogan | Read the rest of this article via OpenForum.com
must read: "Trust Agents" by Chris Brogan and Julien Smith
"I've never learned that much from reading one book!" - @troymonaco
"Successful companies in social media will act more like party planners,
aggregators and content providers than traditional advertisers"
